Imagine a city brimming with events, from lively festivals to intimate concerts, all accessible to locals and visitors alike with just a click. That’s what Lund - a historic, bustling 130,000 inhabitants town in southern Sweden - set out to achieve in 2021 with Cruncho. By partnering with Cruncho, the Municipality of Lund (Lund) and Visit Lund (the city’s Destination Marketing Organization) embarked on a journey to completely reinvent their event calendar and make city events easier to find, manage, and attend.

“We knew we needed a change. Our old system just couldn’t keep up with the city’s needs.”

Amanda Pettersson

Culture and Leisure Communications Officer at Lund’s Municipality

‍Challenge: A clunky, high-maintenance system

Before Cruncho, Lund and Visit Lund were facing an uphill battle. Their previous event system required organizers to submit events through a static form, which led to endless manual work for the administrative team. Incorrect formats, missing details, and repetitive entries made the experience frustrating for both organizers and admins. Beyond these hurdles, the calendar lacked essential features. Recurring events, multiple dates, and visual appeal were all problematic. What’s more, the team’s hope of automatically pulling events from other sources was dashed when this functionality failed to work properly. It became clear - a better solution was essential.

‍The Vision: A city united by one seamless calendar

‍So, Lund and Visit Lund launched a search for a powerful, user-friendly solution. Their vision? A centralized database and event management system where local businesses, associations, and the municipality itself could easily share and showcase their events to both residents and visitors. After evaluating several options, Cruncho emerged as the clear winner, meeting all of Lund’s requirements and much more.

‍Solution: A game-changing Event Manager

‍‍‍‍‍Enter Cruncho. The Event Manager provided Lund with a comprehensive platform that:

• Enabled event organizers to log in, create, and manage their events, greatly reducing the manual workload for the administrative team.

• Offered an intuitive, easy-to-use interface for both organizers and admins, including a live preview feature that allows organizers to see exactly how their events will appear.
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• Supported rich descriptions, easy formatting, and customization options that make each event listing shine.


Since the transition to Cruncho in April 2021, Lund’s event calendar has thrived, with impressive stats:
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• Over 1,100 active event organizers onboarded.
• More than 8,000 events published.
• Between 450 - 900 events live at any given time, ensuring there’s always something exciting on the horizon.

‍Results: Thriving engagement & simplicity in action

‍‍‍‍‍‍With Cruncho’s Event Manager, Lund and Visit Lund have successfully built an event ecosystem that serves the community and promotes local businesses. Organizers love the ability to independently handle their events, while administrators appreciate the streamlined, minimal-effort approval process.The growth speaks for itself. The number of organizers and published events has increased significantly, creating a dynamic, ever-evolving city calendar that’s easy for everyone to navigate.